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Truist Financial announced today it has hired Vinoo Vijay as chief marketing officer and executive vice president, just a month after the company’s former CMO Susan Somersille Johnson moved to Prudential Financial.
As the top marketer for Truist—the bank holding company created in 2019 after the merger of SunTrust Bank and BB&T—Vijay will oversee all marketing and brand strategy, including social, creative and advertising. He brings more than 20 years of leadership experience to the role, including several top roles at major finance
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