TrueNorth "Inspiration Cafe"

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

I love the woman featured in this commercial. Unlike most ads that strive to be “inspirational,” this one actually hits he mark. Actress Helen Hunt makes her directorial debut with this TruthNorth campaign via StrawberryFrog that profiles people doing extraordinary things. She manages to paint a heartfelt portrait of the commercial’s star, Laura Nigro, an ex-cop who founded the Inspiration Café, which serves Chicago’s homeless in a restaurant-style environment and offers job training and placement.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

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