true colors

How does color affect your life? That was the question posed to golf legend Sam Snead, director Tim Burton and writer Anne Rice in print ads introducing Minolta’s new CF line of digital color printers and copiers.

The first ad in the campaign, created by Hill, Holliday, Connors, Cosmopulos in New York, broke in various business, news and trade publications last week. It shows an image of overgrown grass with the copy, “Sam Snead green.” The second page of the two-page spread features copy in which 89-year-old Snead reminisces about the overgrown golf courses he played on as a youth.

The campaign is tagged, “Cheaper. Better. Faster color.”

“We wanted to tell stories that people hadn’t necessarily heard before,” said agency creative director Ted Guidotti. “We wanted to get people to think how color affects them.”

Upcoming ads include Tim Burton ruminating on yellow (he wore a yellow suit to his prom), and vampire-book queen Anne Rice musing on her relationship with red.