This Truck Stop Chain’s $100 Million Bathrooms Star in Its New Ad Campaign

Pilot Flying J markets to families

Some brands are so sexy they almost market themselves. Some brands are not. You can put truck stops in the latter category.

@UpperEastRob robert.klara@adweek.com Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.
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