Troy Young Resigns; Inside the Rebirth of Halo Marketing: Friday's First Things First

Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Hearst Magazines President Resigns After Allegations of Inappropriate Behavior There's been a number of high profile departures in the publishing industry over inappropriate behavior during the last two months. Last night, Hearst Magazines president Troy Young left the company, resigning after a damning New York Times story alleged a slew of lewd actions and helping foster a toxic culture. Young's exodus follows Adam Rapoport, the former editor in chief of Bon Appétit, who left because of allegations of an unfair work culture and a photo of him in brownface. Refinery29, The New York Times and Variety have also experienced backlash from staffers on social media about working conditions and the actions of executives. Read more: Cosmopolitan’s editor in chief Jessica Pels was also named in the Times article as an executive who fostered a “culture of discrimination.” Ad of the Day: Inside the Cinematic, Incredibly Detailed Rebirth of Halo Marketing For those of you who have never had the joy of playing a video game in the Halo series, this breathtaking campaign is a chance to experience a legendary series that any creative could appreciate. It's one of the best video game spots since the iconic Dead Island Trailer, which Adweek ranked No. 7 in our 2011 list of top ads. The Microsoft marketing team and longtime agency partner 215 McCann are behind this gorgeous spot. In the story: Creativity editor David Griner spoke with the masterminds of the campaign to learn how it came together. Premium | With Always-On Channels, Streamers Are Looking More and More Like Traditional TV What's old is new again. As TV reinvents itself, streamers are tapping models that look awfully familiar in order to differentiate themselves in an incredibly crowded field. They're attracting eyeballs with live channels, just as you'd see on traditional TV, and Peacock is the highest-profile example to tap the classic TV staple. These features come as the live sports drought led consumers to accelerate their cord-cutting—permanently. Why live channels are suddenly in the spotlight: It all comes down to consumer preferences. And ads. (The answer is always ads.) Get an Adweek Pro Membership to stay on top of the ever-changing TV landscape with expert analysis from our editors. Brutal Earnings for Airlines, AT&T and Advertising Thursday's earnings calls revealed some distressing info about a number of companies: The airline industry is in free fall as four airlines Alaska, American, Southwest and United all announced revenues dropped at least 80%. Read more here. AT&T experienced a brutal second quarter, with revenue dropping by a third. The loss of the NBA playoffs and March Madness cost the company nearly a half billion dollars. Read more here. A 13% drop in revenue was actually good news for Publicis Groupe. The holding company actually exceeded expectations as one forecast projected a 23% decline in revenue. Read more here.

First Things First

Troy Young Resigns; Inside the Rebirth of Halo Marketing: Friday's First Things First

Plus, a brutal day of earnings calls

Jameson Fleming

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Jameson Fleming