Trouble at the Top for CFP

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NEW YORK Last week’s upset in top management at Cliff Freeman and Partners is the latest blow to a place where its founder’s overarching influence — once the agency’s greatest asset — threatens its future viability.

Agency CEO Clayton Ruebensaal III quit suddenly on April 21, after just four months, said to be frustrated by a micromanaging Freeman. He joined CFP Dec. 1, after the shop’s former chief, Jeff McClelland, was forced out.

Ruebensaal, who was previously an evp at BBDO, declined to specify why he left, saying only, “I resigned.

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