Trone's Kids Are Dirty

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“Kid logic” is the theme of Trone Advertising’s kick-off campaign for Healthtex’s Kidproof apparel.

Steve Dunkley, executive creative director at the Greensboro, N.C., shop, said his upcoming work for the shrink- and stain-resistant clothing centers around a simple truth: “Kids are not as concerned about clothes as their parents.”

That insight is built into print and television ads depicting kindergarten-aged children doing what they do best: slathering themselves with mud, chocolate syrup and jelly.

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