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In a review that was all about finishing, Trone Advertising finished first.
RPM, a manufacturer of specialty coatings and sealants forindustrial and consumer applications, has contracted the Greensboro, N.C., agency to handle creative and media responsibilities for its wood finishes division.
“We interviewed [Trone] along with several other agencies, and I was amazed at the way they listened,” said Mike Williams, RPM’s group vice president. “Instant chemistry … It was like the Jerry Maguire movie, you know, ‘You had me at hello.’
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