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Trone Advertising has been selected by Healthtex to launch its Kidproof children’s wear.
The Greensboro, N.C., shop defeated The Martin Agency in Richmond, Va., and Griffin Bacal of New York to win the estimated $5 million account.
“We are happy to beat Martin in a creative shootout,” said Trone president Natalie Perkins. “Congratulations to Steve Dunkley.”
Dunkley arrived at Trone Advertising from FCB in San Francisco to head the agency’s creative department last July.
Healthtex is Trone’s fourth account win this year.
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