Trone: Quick Step Can Take Hard Knocks

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ATLANTA Trone this week released new work for Quick Step that extends last year’s U.S. debut campaign for the flooring manufacturer.

Two 30-second television commercials from the High Point, N.C., agency are playing on national cable channels such as HGTV, ABC Family, CNN, A&E and Lifetime. Trone also created three print ads that are appearing in current issues of national trade and consumer magazines.

New ads introduce Quick Step’s latest product, Elegance, which the client describes as the first laminate flooring with random length planks, bevels on all four edges and a realistic wood grain.



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