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ATLANTA Quick-Step will debut the first U.S. consumer advertising for its laminate flooring March 3 in a television and print campaign.
Created by Trone Advertising, the effort invites home owners to stop obsessing about their floors because Quick-Step products are “Floors that stand up.”
Two 30-second spots will air on HGTV, CNN, DIY, TLC and the Discovery Channel. Three print ads will appear in home publications. Radio is also in the media mix. The budget is undisclosed.
Commercials
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