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ATLANTA–Trone Atlanta has captured the $12 million Mirant account. Mirant, an Atlanta-based energy wholesaler spun off from the Southern Company utility last fall, selected Trone over crosstown rivals Cole Henderson Drake and WestWayne.
Trone Atlanta, a unit of Trone Advertising in Greensboro, N.C. had the inside track. The agency is made up of alumni from Pollack Levitt & Partners, which held Georgia Power’s marketing account from 1996 to 2000.
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