Trone Calls End To Days Of Canandaigua Wine

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Resignation Follows Carolina Agency’s Loss of Arbor Mist Brand
ATLANTA–Weeks after Trone Advertising saw work on the Arbor Mist brand shift to Partners & Shevack in New York without a review, the Greensboro, N.C.-headquartered agency has decided to walk away from all of its business with Canandaigua Wine Co.
According to Competitive Media Reporting, the upstate New York vintner spent nearly $17 million in 1997 on advertising and a like amount through the first half of 1998.
The agency maintains the resignation had nothing to do with the movement of the Arbor Mist business.

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