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ATLANTA WestWayne has been named the North American agency for Triumph Motorcycles, the shop said.
The Atlanta agency will handle media planning and buying, as well as creative development, for Triumph’s North American headquarters in Newnan, Ga. The win followed a review that included other, undisclosed agencies. Global creative development will continue to be handled by the White Partnership in London, as Triumph’s global headquarters is in Britain.
WestWayne’s work for Triumph will start with the launch of the Rocket III motorcycle, the shop said.
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