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BOSTON To introduce TripAdvisor’s traveler network feature that allows users to create their own community of experts, Connelly Partners is launching a national ad campaign and, fittingly enough, a five-city promotional tour.
The push from the Needham, Mass.-based client features rich-media banners with small silhouettes of people who multiply and morph into the shape of icons from possible destinations, such as the Eiffel Tower for France and the familiar boot shape of Italy.
The goal is to entice viewers to discover the benefits of having an online network through TripAdvisor by showcasing site features such as map plotting and the insights one can gain from harnessing the knowledge of others who have become familiar with various destinations.
Agency
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