Tripadvisor Is Rolling Out a Safety Filter for Traveler Searches

Businesses can list their own sanitation policies and travelers will verify

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Tripadvisor, the online review and booking site, has added filters to let travelers search destinations based on safety and sanitization.

The filters allow business owners (who advertise on the platform) the ability to add their own safety measures and sanitization procedures, like whether mask policies are enforced, and ask travelers to validate their own personal experience at the establishment. The option is now available in every market Tripadvisor operates in.

“If we want to get the world traveling again, the safety needs of consumers must be appreciated and recognized as the biggest hurdle to closing the confidence gap created by this pandemic,” said Lindsay Nelson, Tripadvisor’s chief experience and brand officer.

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