Trinity Scores Twice in Business Services

BOSTON Bolstering its business-to-business credentials, Trinity Communications has added assignments from professional services firm Hurley & Associates and the Boston Private Bank & Trust Co.

The Boston-based independent becomes the first agency resource for Hurley, which maintains offices in Boston and Rochester, N.Y. The client specializes in providing business and financial services to emerging and middle-marketing companies specializing in the life sciences and information technology sectors.

The company looks for Trinity to develop marketing strategies and executions across all internal and external communications. Trinity’s track record in b-to-b was a key factor in the agency’s selection, said Ken Hurley, president of Hurley.

For the Boston Private Bank, Trinity will craft, “a creative platform for their sales system and key sales tools,” said agency representative Christine Joy.

Budgets for each are estimated in the six-figure range.

In a broader sense, the wins are important for the shop because “Trinity is seeking to continue to bolster one of the cornerstones of our business: banking, financial services and professional services,” according to Joy. Coming on the heels of the shop’s selection earlier this year by the First National Bank of Ipswich, the new assignments further enhance the agency’s expertise in those areas, Joy said.