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BOSTON Trinity Communica-
tions has launched a national print campaign for investment company Bessemer Trust. Ads focus on high-net-worth families.
One ad shows stately pillars with the text, “For wealthy families, objective, unbiased investment advice is a necessity.” Another ad is headlined, “The success of your legacy is our legacy.” The tagline: “Enhancing private wealth for generations.”
Jessica Briggs, creative director at the Boston-based independent, guided the campaign and it will run through the rest of the year.
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