Tried-and-True Tactic

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When television executives and advertisers came together in the spring for their annual “upfront” meetings, there was an atmosphere of gathering doom. Amid the usual optimistic presentations of the fall program lineups, no one needed reminding that the digital video recorder is poised to undermine the whole broadcasting equation. TV shows exist for the commercials. If the DVR lets viewers pass over those commercials, then who needs TV shows? Of all the suggested solutions, though, the most viable is the same one that radio broadcasters came up with 80 years ago.

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