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Trident is giving recession-addled consumers something new to chew on: “A little piece of happy.”
As the economy forces consumers to downshift their materialism a bit, a TV and online push for the brand, launching this month, focuses on small moments of happiness delivered by the brand.
Ads via JWT, New York, expand on the theme. One shows a father taking off on a coin-operated rocket while his son exclaims,“Go, Dad!” Another features a little girl playing He Loves Me, He Loves Me Not.
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