Tricia Melton, CMO of Kids, Young Adults and Classics, Warner Brothers Discovery – Leveraging Legendary IP for Memorable Campaigns

The CMO discusses being an entertainment marketer “by heart and by trade"

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Tricia Melton affectionately refers to her CMO role as being “a kid in a candy shop” and, considering the brands under her umbrella, the description feels genuine. Melton is responsible for elevating kids and family programming for the major media and entertainment conglomerate, most famously shows like Adult Swim’s Rick and Morty.

Hear more about Melton’s career journey, golden advice for anyone interested in joining the entertainment industry and why nightly dinners at the Melton house can feel like focus groups for upcoming projects.