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Tribune Co. launched an initiative Monday intended to connect advertisers with Hispanic consumers through its newspapers, broadcast stations, online, mobile devices, events and out-of-home advertising.
Tribune Hispanic is a “cross-platform national media solutions group,” the Chicago-based media giant said in its announcement.
Tribune said it already reaches 1.7 million Hispanic consumers every week through its Spanish-language print and online properties: the daily Hoy in Chicago; its weeklies Hoy Los Angeles, El Sentinel Orlando and El Sentinel South Florida, plus weekend home-delivered El Fin de Semana TMC-like products in Chicago and L.A.
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