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Tribal DDB, a New York-based i-shop and independent business unit of DDB Worldwide, has laid off 8 percent of its North American staff, or about 24 people.
According to a company spokeswoman, the move is meant to free Tribal DDB assets for future mergers and acquisitions, and the company is already in talks for at least one deal. “We’re evaluating our current business to make it in line with the environment,” she said. “Fortunately, we’re in a good spot.
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