Tribal DDB Brings Hershey's Happiness Online

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NEW YORK Tribal DDB has extended the fun and playful characteristics of Hershey’s offline ad campaign to the Web.

The site (www.hersheyshappiness.com) features a “love letter generator” that lets users customize messages to loved ones with pull-down phrases. It also includes screensavers, recipes and a quiz that determines which Hershey’s chocolate matches a person’s personality.

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