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NEW YORK Tribal DDB has extended the fun and playful characteristics of Hershey’s offline ad campaign to the Web.
The site (www.hersheyshappiness.com) features a “love letter generator” that lets users customize messages to loved ones with pull-down phrases. It also includes screensavers, recipes and a quiz that determines which Hershey’s chocolate matches a person’s personality.
The latest ads from Tribal DDB parent DDB in New York are also available on the site. In the spots, chocolate lovers express the happiness associated with a Hershey bar.
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