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Carmichael Suggests Synthetic Wood Is the ‘Best of Both Worlds’
CHICAGO–The Trex Co. takes an aspirational tack in the first-ever consumer campaign for its prefabricated wood product.
The print and TV ads from Carmichael Lynch in Minneapolis downplay the synthetic aspects of the wood fiber and plastic decking product, and instead focus on how Trex can help you attain “your dream deck,” said Andy Ferrari, executive vice president of sales and marketing at the Winchester, Va.-headquartered
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