Trejo Joins OLE as CD

NEW YORK Ricardo Trejo, a former executive creative director of multicultural agency GlobalHue, has joined Hispanic shop OLE as creative director, overseeing operations in New York and Mexico.

Prior to his appointment, Trejo served as a consultant to OLE’s office in Mexico City, an assignment he had held since November, the agency said.

He will be based in New York, becoming the third person to hold the creative post at the shop following the departure of Carlos “Charly” Tornell to Y&R, Miami. The chief creative slot at the agency was held first by Paco Olavarrieta, an agency co-founder (in 2003) who is now chief creative officer of Adrenalina, New York.

“Clients have been very impressed with the strength of Ricardo’s creative output and leadership during his time as a consultant in Mexico,” Javier Escobedo, shop managing partner, said in a statement.

Trejo will help to “support a surge in demand of high-quality creative resulting in increased investments in 2008 from the agency’s client roster,” which includes Target Stores, GE Money, Reckitt Benckiser, RCN, Parfums de Coeur, Alen Americas.

Trejo previously served as executive creative director of the Hispanic creative department at GlobalHue, New York, until his departure in August 2007. He joined the multicultural agency in 2004 as creative director for the Verizon Wireless account.

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