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NEW YORK Former Carat Fusion executive Cory Treffiletti said he accepted a position at independent interactive agency Real Branding. He begins work at the San Francisco shop at the end of August.
Treffiletti, 33, left Carat Fusion, where he was senior vice president and engagement architect and a well-known advocate of advertisers embracing user-generated content. Since then, he has consulted for Web companies, including online video enabler Klipmart, which was bought by DoubleClick last month.
At Real Branding, Treffiletti will be vice president of media services.
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