Travis Moves Up at DDB Dallas

Advances to Managing Partner of Media
DALLAS–Dale Travis has been promoted to managing partner of media at DDB Dallas.
Travis joined the agency as associate media director in 1994, when it was known as Tracy-Locke. He was promoted to group media director two years later and to media director in 1998.
His accomplishments include helping launch Footaction USA’s first national advertising campaign in 1995; winning the Promus Hotels media consolidation business; and leading the media efforts of the silver Effie award-winning “Rampage World Tour” campaign for Midway Home Entertainment in 1999.
“Dale is a solid strategic thinker who brings creativity, strong customer insight and passion to his work at DDB,” said Jake Schroepfer, president and chief executive officer of DDB Dallas. “His leadership of our outstanding media department has been exceptional. Having him as our newest managing partner will definitely strengthen our senior management team.”
Travis joins four other managing partners and chief creative officer Steve Bassett to form the agency’s top management circle.
DDB Dallas is the fifth-largest advertising agency in the Southwest with 1999 revenue of $25 million, according Adweek’s listing of top regional shops. K