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Travelocity's roaming gnomes are really racking up the frequent-flyer miles on agency visits this year.
The travel site has hired Assembly in New York without a review to handle U.S. media—and it shipped six gnomes to help the agency celebrate. And in September, the iconic mascot accompanied Travelocity execs to Campbell Ewald in Detroit to celebrate the shop's win in a review for the creative business.
Previously, media was handled by Publicis Groupe's Zenith Media. Travelocity spends about $30 million annually on domestic advertising, according to Kantar Media.
Bruce Horner, the marketer's director of media and alliances, said Assembly was tapped "to ensure that our brand and the Travelocity roaming gnome remain visible, relevant and differentiated in an increasingly competitive landscape."
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