Travelocity Enlists Rojek Consultancy

DALLAS Travelocity has hired marketing consultancy The Rojek Cutcher Group as the client considers launching a review for its estimated $30 million ad account, according to sources.

Executives at both the Fort Worth, Texas-based client and Cleveland-based consultancy declined comment.

A client representative had previously denied discussions were taking place with agency search consultants and said Travelocity is working with incumbent The Richards Group on fourth-quarter initiatives [Adweek Online, Aug. 4].

Independent Richards in Dallas and its interactive affiliate Click have handled Travelocity work for the past four years.

Parent company Sabre Holdings reported Travelocity’s second quarter revenue grew 20 percent to $91 million compared to the same period last year. Its gross travel bookings were up only 8 percent to $979 million.

Comparatively, the revenue of competitor InterActiveCorp-owned Expedia grew 73 percent in the second quarter compared to the same period last year to $248 million. Its gross bookings increased 53 percent to over $2 billion.