Travelers Still Don't Trust Hotel Brands

Consumer sentiment shows a long recovery for the industry

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It took a little less than two months into the pandemic for top hospitality brands including Hilton and Marriott to try and reassure travelers that their rooms were squeaky clean, even amid the health crisis. In April, Marriott announced a council featuring prominent doctors to elevate its own cleanliness standards. A week later, Hilton announced a partnership with Lysol.

Almost four months later, it seems these measures aren’t working yet. According to a survey of 1,000 travelers conducted by the market research firm Magid, in April 42% said they didn’t trust hotel brands to ensure health and safety standards.

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