Travelers Didn’t Know They Were Going to … West Virginia

BVK surprised visitors to tree-topped West Virginia

West Virginia Tourism

Despite an infinite horizon of rolling mountains and 27 types of trees dotting the fifth most forested state in the U.S., West Virginia was falling short. Instead of visiting the Mountain State to see fall foliage, travelers headed north to Maine, New Hampshire and Vermont—despite the fact that West Virginia was closer to mid-Atlantic cities like Philadelphia and Washington, D.C.

@RyanBarwick ryan.barwick@adweek.com Ryan is a brand reporter covering travel, mobility and sports marketing.