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Richard French & Associates has added TotalCharters, TheWest.com and Trifolium to its technology roster.
The three new clients bring total annual fees of more than $1 million to the Raleigh, N.C., public relations firm.
High-tech companies depend on industry credibility rather than name recognition, said Richard French, president and chief executive officer of the 50-person shop.
“We do brand building and analyst relations, which are more critical than advertising in terms of credibility,” said French.
TotalCharters is a Charleston, S.C.-based
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