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Despite partnerships with retailers such as Nordstorm, Revolve and Ulta, luxury travel gear and accessories maker Béis still relies on direct-to-consumer sales for more than 75% of its business.
“We want to have that direct relationship with the consumer,” Adeela Hussain Johnson, president of Béis, said at Adweek’s Challenger Brands Summit 2020 in March. “When we’re thinking about growing that brand, that’s the digital space.”
Being a DTC brand also allows the nimble team to react and be flexible with inventory.
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