To Grow Fast, Travel Brand Béis Knows You Have to Fail Fast Too

Shay Mitchell and Adeela Hussain Johnson on finding DTC success

Editor: Breanna Mallamaci

Despite partnerships with retailers such as Nordstorm, Revolve and Ulta, luxury travel gear and accessories maker Béis still relies on direct-to-consumer sales for more than 75% of its business.

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@koimtv ko.im@adweek.com Ko Im is the community editor at Adweek and co-host of Adweek's podcast Yeah, That's Probably an Ad.
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