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Key insights
- Marketers want to keep brands top of mind during the pandemic, when consumer demand for travel ebbs and flows.
- Flexible work-from-home policies could extend the leisure travel season.
Advertising spend in the travel industry has increased by nearly 22% since early April, when demand cratered at the onset of the pandemic.
In April, the average weekly spend for the travel industry was just $4 million. By July, that figure had more than doubled, hovering under $8.9 million.
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