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From California, ground zero of touchy-feely New Age mumbo jumbo, comes this unique take on recycling:
We should recycle because cans and bottles may get their feelings hurt if we don’t. Yes, that’s the tack taken in an ongoing campaign from Riester-Robb in Santa Monica for the California Department of Conservation.
In separate TV ads, voiceovers offer the thoughts of an alumi num can and a plastic bottle as they bounce along the ground. They don’t like being thought of as trash (who does?), and they both dream of one day being recycled into something useful and important.
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