trash talking

In a gesture that can be best described as kindhearted, clever and illegal, San Diego agency Matthews/Mark recently plastered dozens of oversized “nutrition facts” stickers on garbage cans around the city. The idea, said president and creative director Michael Mark, was to call attention to the plight of homeless people having to scavenge food from the trash.

“We were walking down the street and someone threw away a can of soda,” said Mark, recalling the genesis of the pro-bono effort, which is tied to local food-drive efforts.