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Fletcher Martin Ew-ing has added TranzPartner to its client roster.
The account is worth an estimated $5 million.
The Atlanta shop will work on brand development, strategic planning, creative, media and direct marketing chores for the Marietta, Ga.-based transportation company.
TranzPartner offers back-office business services for small trucking firms under one roof, according to Andy Fletcher, FME president and chief executive officer.
The shop won the business in a review that included four undisclosed Atlanta agencies.
“Being headquartered in Marietta, we wanted to deal with hometown people,” said Kitty Houchin, vice president of marketing at TranzPartner.
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