Trans World Renames Mall Stores Fye

Trans World Entertainment, the music and video retailer, is grouping its 730 mall-based stores and Web site under a single brand, fye (Four Your Entertainment), the company said Tuesday.The rebranding is effective immediately and is scheduled to roll out nationally by year’s end.New technology, planned to be introduced in four markets starting in the second half of this year, is designed to allow customers to sample the entire inventory via digital downloads and to track purchases, in-store and online.

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