Trans Union, Roster Clients Buoy Bazzirk

Austin, Texas, agency Bazzirk has landed $3 million in billings with added assignments from existing clients and a new account outside its business-to-business technology speciality.
The full-service firm, formerly a Dell Computer in-house ad unit, capped its recent new business blitz after being hired by credit reporting firm Trans Union Corp. of Chicago. Beating out three undisclosed Chicago-based shops, Bazzirk owner Kirk Wilson said the win gives the shop a key client in its plan to add new categories to its roster.
“It’s going to be a continuing goal to diversify,” especially into financial services, said Wilson, who also serves as president and creative director of Bazzirk. High-tech and trade accounts will remain the core business of the agency, said Wilson, with Internet site development being a key component of all the shop’s accounts.
Work for Trans Union includes advertising, direct mail, research, creating a communications plan, trade show support and Web site design, according to Wilson.
The company also added several new assignments from existing clients to bolster the fourth-quarter bottom line. Dell drafted Bazzirk to handle a series of direct marketing and collateral jobs, while Motorola’s Semiconductor Product Sector in Austin handed the shop launch duties for its new semiconductor product, M.Core. Bazzirk aided in naming the product.
Other new business came from Bazzirk clients Pervasive Software, MarketShare, CDB InfoTek and AMD Computer Components. The assignment for AMD involves a database research project that will help the client establish a reseller relationship marketing plan, according to Wilson.
Wilson would not divulge the company’s total billings, but confirmed the shop registers less than $10 million annually. The agency is looking to add to its 38-employee staff, he said.