The Traits People Seek In The Opposite Sex

Maybe wealthy men don’t desire gorgeous-but-vacuous trophy wives. (No accounting for taste!) In a 10-country survey by Ipsos on the traits people seek in the opposite sex, wealthy men were “half as likely as men less well-off to value physical attractiveness the most in a woman.” Respondents were given a list of four characteristics and asked to pick the one they prize most highly in the opposite sex. For American men, affection/sensitivity and humor were the most desirable traits in a woman (each drawing 44 percent of the vote), with good looks (8 percent) and money (2 percent) lagging far off the pace.