Trainor Bulks Up

Trainor Communications has added a pair of accounts and completed a restructuring that agency management believes will help the shop become more efficient and competitive.

Trainor garnered advertising duties for the Direct Federal Credit Union, Needham, Mass. Direct Federal’s previous ad agency, Allen & Gerritsen of Water town, Mass., did not participate in a review of undisclosed shops.

The Providence, R.I., agency also won a national public relations and repositioning assignment for Desk Net, a New York-based content management company. Advertising is a possibility following the initial rebranding work, according to president and founder Mike Trainor. The agency defeated G.S. Schwartz & Co. and Burson Marstellar, both of New York, for the DeskNet business.

“[The wins] demonstrate we can compete outside of this market,” said Trainor, who started the agency in 1994 after leaving RDW Group, another Providence shop he co-founded in 1986.

Trainor recently rea ligned his business into four divisions—advertising, public relations, design and interactive—to provide clients with “multidimensional relationships,” he said.

The agency’s 2000 billings were roughly $23 million, a 25 percent increase from the previous year.

To spur future growth, Trainor Communications looks to expand beyond its traditional client base of local and regional healthcare com panies, a roster that includes Wyeth-Ayerst Pharmaceuticals, Philadelphia; Cape Cod Healthcare, Hyannis, Mass.; and Pharmacia, Peapack, N.J.