Urban dog walkers in New York City are the target of a quirky poster-campaign for Keen Dog Training, New York, created by Clarity Coverdale Rueff/Minneapolis.
The brightly-colored posters with headlines such as ‘It’s enough that the cabbies in New York don’t know what you are saying. Why take it from your dog?’ are designed to attract the attention of pet owners in the places they are most likely to be walking a dog.
‘The idea with a poster campaign is to reach a broad market without spending a fortune on traditional media,’ said Randy Hughes, CCR art director. Hughes and former CCR copywriter Josh Denberg created the campaign. Denberg recently moved to Ammirati & Puris/N.Y.
The campaign is scheduled to break in November and run through the end of the year.
Copyright Adweek L.P. (1993)