Trailer Mash

'Puss in Boots' and Johnny Depp: two cool cats square off at the box office

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Double teaming for this week's Trailer Mash (above) are the stars of Puss in Boots and The Rum Diary, a couple of cats who owe their careers to near-identical on-camera techniques: One can perform fairy-tale acrobatics, has eyes of such magnetic limpidity that women melt before them, is devoted to his whiskers, and speaks using a barely comprehensible timbre. The other is a cartoon cat.

While the Puss in Boots trailer unselfconsciously milks the Shrek franchise, what we see of The Rum Diary is Johnny Depp shamelessly milking his own.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in