How Tragik Went From Chola Punk to LGBTQ+ Health Champion

The senior creative director at Folx Health honed her marketing voice through life experience

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Growing up in the Bay Area, Florencia “Tragik” Carcagno quickly learned her identity included numerous intersectionalities—born in Buenos Aires, she described herself back then as a “young, Latinx, dyke chola.” (Tragik uses any and all pronouns but asked for “she/her” pronouns in this story for consistency.)

After an early experience with the criminal justice system, Tragik found herself following her mother’s footsteps into the nonprofit world. At The DJ Project, Tragik developed an all-women’s program for music production—something that wasn’t previously available.




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This story first appeared in the June 6, 2022, issue of Adweek magazine. Click here to subscribe.