Tragedy Leads to Safety Effort

A year-long labor of love by Eric Cote and Ken D’Ambrosio culminates this week in Washington, D.C., with the launch of the Protecting People First Foundation.
The foundation’s national spokeswoman is Aren Almon-Kok, whose 1-year-old daughter, Baylee, was killed in the 1995 Oklahoma City bombing.
The group promotes the use of safety glass in all buildings, particularly those where childcare centers are located. It also is working to convince Congress to appropriate funds for the protective products.
Initial funds for the foundation were donated by a division of New England Sun Control called Guardian Bastille in Smithtown, R.I. Southwest Airlines donated travel.
Cote & D’Ambrosio in Saunderstown, R.I., helped name the division, then developed the foundation and subsequent collateral and promotions both as a way to build a new market for the client and to raise awareness about the fatal effects of flying glass. Central to the promotional efforts is a logo developed from the enduring photograph of Baylee being carried from the Murrah Federal Building in Oklahoma City by firefighter Chris Fields.
The campaign is the embodiment of a year’s worth of work for Cote, former press secretary to Rhode Island Gov. Lincoln Almond, and D’Ambrosio, a commercial photographer, art director and professor at the Rhode Island School of Design.
Almon-Kok is scheduled to testify before Congress this week and appear on NBC’s Today show. K