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ATLANTA The idea behind a new campaign for Geico Direct began with a joke, according to creative staffers at The Martin Agency.
Three television and eight radio spots from the Interpublic Group shop in Richmond, Va., play off the premise of a good news/bad news joke shared between copywriter Bob Meagher and art director Cody Spinadel.
“In the joke, which is off-color, the good news had nothing to do with the situation,” said Meagher. “We thought it would be fun to do a series for Geico.”
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