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Traeger Grills and agency Zambezi use out of home to celebrate farm-to-table cooking

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Farm to table is the original food trend. Since we lived in caves, the human diet has involved hunting or gathering and taking food to a table of friends, family and community.

While fast food has become the order of the day, farm to table has gotten a boost as people look to eat more organically. So, how does a brand reimagine a centuries-old concept?

Todd Smith, CMO of Traeger Grills, alongside its creative agency partner Zambezi’s creative director Matt Sherman and business operations chief Laura Stayt joined Adweek’s Elevate: Out of Home summit to share insights into their innovative OOH event that celebrated farm to table in an unexpected way. 

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