The Traditional Purchase Funnel Is Kaput

Enter the 'always on' consumer

Why does a shopper choose Brand A toothpaste off a supermarket shelf or click the orange “Add to Cart” button under Brand B flat-screen TV on Amazon.com? If you sampled or “liked” a new brand of cookie last weekend at Costco—but didn’t buy, knowing your pantry cookie jar is full—might that positive taste and experience inform your decision on your next visit when the jar is empty?